roselle


How did the Goddess become the Tea ?

It is very interesting on how Chinese gave name to things like flowers and herbs. From the resemblance to the whiskers of a cat, Clerodendranthus Spicatus was named MaoXuCao 猫须草 or translated as Cat Whiskers Herb.

Similarly, depending on which Chinese accent, some said that Roselle (the herb that Good Image Roselle Tea was based on) sounded a bit like “luo shen” and because it is pretty due to its ruby red color, it was given the name “LuoShenHua” or “洛神花” in Chinese.

After reading the various Chinese texts on this fable, I have digested and translated the legend of LuoShen as follows :-

LuoShen 洛神 was the legendary Goddess of Luo who ranked very highly among the Chinese mythological deities. She was a ravishing beauty which many ancient scholars and writers including the great poet, QuYuan 屈原(Warring States period 475-221 BC) would not hesitate to embellish and extol with beautiful poems.

According to one of the popular legends, on both sides of the Luo River 洛河(in China Henan province), there was a well-known story of Lady Mi 宓妃 who later was conferred Goddess of Luo.

Lady Mi was the daughter of FuXi伏羲, the legendary Chinese emperor deemed to be the mythical creator of fishing, trapping, and writing. Because she was very fascinated with the beautiful scenery on both sides of the Luo River, Lady Mi descended onto the Luo River basin where the brave YouLou 有洛clan resided. There she mingled among the industrious folks and taught them how to create nets, fish as well as the skills of hunting, livestock-raising and herding which were learned from her father.

One day, while everyone was working, Lady Mi took out her seven-string qin (七弦琴is a Chinese musical instrument) and played a melodious tune. Unfortunately, this exquisite melody was heard by HeBo河伯 (pronounced Her Pu-or), the prodigal demigod of the Yellow River. He infiltrated into the Luo River to get a glimpse of this qin player and was instantly mesmerized by the beauty of Lady Mi. He subsequently transformed himself into a white dragon, caused a great havoc in the Luo River and engulfed Lady Mi.

While Lady Mi was imprisoned in the water palace of HeBo, in order to drown her daily sorrow and anxiety, she strummed her seven-string qin. Her melodious tune attracted the lonely HouYi 后羿to her side.

About HouYi: HouYi was the renowned legendary deity and great archer who with his magical bow and arrows shot down nine of the ten suns that caused constant great droughts and miseries to earth. His heroism created jealousies among some other deities who later caused him and his wife, ChangE (pronounced Chunch Er) to be demoted to earth as mortal human beings. To atone for his downfall, he successfully pleaded with a higher deity for two elixir pills for his wife and himself. However, ChangE swallowed both of them while HouYi was out hunting and she ascended into the sky and became the goddess of the moon. Thus, HouYi was left alone on earth.

Upon hearing Lady Mi’s bitter encounter, HouYi was very indignant and rescued her from the water palace and returned to the Luo River. Both of them fell in love. On hearing that Lady Mi had escaped and that both of them became lovers, HeBo was so embarrassed with shame and anger that he again transformed himself into a white dragon and attacked the Luo River, gobbling up the villages, farms and livestock.

The furious HouYi came to the rescue and shot an arrow into HeBo’s left eye which sent the panicky HeBo fleeing. Knowing that he was no match for HouYi, HeBo went to lodge a complaint with the King of Heaven. The King of Heaven who knew about the whole saga, sided Hou Yi by telling that HouYi shot a dragon and that HeBo should not have transformed himself. HeBo got no choice but to retreat to his water palace and left both Lady Mi and HouYi alone.

Since then, Lady Mi and HouYi led a happy live in the town of LuoYang洛阳. For their contributions, HouYi was later conferred the title of God of ZhongBu宗布神by the King of Heaven and Lady Mi was conferred Goddess of Luo. Subsequently, the folks on both sides of the Luo River erected the grandiose Temple of Luo Goddess at the east gate of the old city.

Thus, the legend of LuoShen was passed down from generation to generation.

Goddess of Luo

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BioLife Marketing Launches New Healthy Tea’s That Are Produced from Cat Whiskers Herb, Roselle Flower and Ginger 

Consumers in Singapore are the first to savour the three new types of Good Image Tea™ at the Food & Beverage Fair 2007. Online purchases of Good Image Tea products now available via online payment portal BuyButtonz.com 

Singapore. March 14, 2007  BioLife Marketing, the sole distributor of the Good Image Tea™ today releases three new types of tea during the Food & Beverage Fair 2007 in Singapore. Like the classic Good Image Tea™ , the Good Image Cat Whiskers Tea, Good Image Roselle Tea and Good Image Ginger Tea are uniquely formulated under the guidance of Dr. Aoyama Kanahiro from the University of Tokyo and Professor of ShengYang Medicine University of China. Each is produced from traditional herbs and is manufactured by BioLife Marketing’s associated GMP-certified herbal manufacturing plant in Malaysia. 

“Tea has been appreciated for a few thousands years now and its benefits are easily found by doing a search on the Internet. As a healthy beverage, the number of consumers is growing annually. Since the successful launch of the Good Image Tea™ five years ago in Malaysia and three years ago in Singapore, we have been getting constant feedback from our customers to create variations out of other great traditional herbs.” said Ang Ah Sin, General Manager of BioLife Marketing.

Commenting on Good Image Tea, Wellness Consultant, Ong Kuan Kuan stated, “I’m in the wellness business and am very familiar with the various health cleansing products in the market. When I was introduced to Good Image Tea recently, apart from its good cleansing capability, I was pretty impressed with the refreshing feeling derived as the warmth built up in my body coupled with its cool minty aftertaste.” 

Good Image Cat Whiskers Tea is derived from the traditional tropical Clerodendranthus Spicatus herb, better known as ShenCha (kidney tea) or MaoXuCao (Cat Whiskers herb) in Chinese. ShenCha is believed to be anti-inflammatory, anti-allergy, anti-hypersensitivity and diuretic properties. Good Image Cat Whiskers Tea is blended with Wulong Tea, Tea Polyphenols or ShengDi生地as well as with another traditional herb called Glycyrrhiza Uralensis or GanCao甘草). 

Good Image Roselle Tea is derived from the flower of another traditional herb called Roselle or LuoShenHua (洛神花) in Chinese. Roselle is known for promoting healthy intestinal and urinary systems. The unique blending with Mentha, Glycyrrhiza Uralensis and Green Tea gives a sweet and subtly sour fragrance to the Good Image Roselle Tea, thus making it a refreshing, thirst quenching and healthy drink.Good Image Ginger Tea is produced from high quality dry ginger and uniquely blended with Mentha, Glycyrrhiza Uralensis and Lycium or QiZi(杞子). Thus instead of the strong gingery smell, Good Image Ginger Tea gives a subtle mint fragrance while delivering the warming and traditional effects of the ginger and aids in digestion. 

To ensure freshness, portability and ease of storage, all Good Image teabags are individually sealed. They are free from any preservative or artificial colouring”, said Mr. Lai Liew Ming, Managing Director of Comfort Herbal Manufacturing Sdn Bdn.  BioLife’s vision is to facilitate ‘Healthy Indulgence’ and we will continue to develop new products based on the other traditional herbs that appeal and be beneficial to the health-conscious community. We expect our revenue to increase ten fold by the end of 2007”, said Ang. 

Pricing and availability  Good Image Cat Whiskers Tea (S$29.90, 30 sachets), Good Image Roselle Tea (S$29.90, 30 sachets) and Good Image Ginger Tea (S$19.90, 20 sachets), will be available from 19th March 2007 at selected medical stores, spas, beauty salons and other retail outlets in Singapore.  All Good Image products can also be purchased online at www.biolifemarketing.com.sg via BuyButtonz.com

Promotion For every two boxes of Good Image tea purchased, consumers will be given one FREE thermal flask. Offer valid up to 31st March 2007 or while stock lasts. 

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About BioLife Marketing
BioLife Marketing (S) Pte Ltd is a Singapore-grown SME that focused on providing well formulated health products that aims at enhancing the total well-being of today’s hyper-active community. By harnessing the goodness from nature which provides the secrets in balancing the biological system of the individuals, BioLife’s vision of “Healthy Indulgence” set the goals for our current and future products to support the consumers in staying in the pink of health while continuing to enjoy their respective diet.  Good Image Tea™, a popular label of innovative green tea was launched in Malaysia in 2001 and debuted in  Singapore in 2003. It is manufactured by BioLife’s associated GMP-certified factory in Malaysia which has more than 10 years of manufacturing herbal and health-related products for other organisations in the region. For more information, visit www.biolifemarketing.com.sg 

About ChainFusion Limited
ChainFusion Limited is the leading Real Time Business Technology provider for evolving Small and Medium Enterprises who are frustrated with unproductive, disparate business applications that is a barrier to real-time visibility from bricks to clicks. ChainFusion began in 2000 by operating one of the first online credit card acquiring services through Citibank.

For additional information, please visit
http://www.chainfusion.com