Glycyrrhiza Uralensis


Body detoxification is for men too ! 

Every person needs to be enlightened in different aspect and at different stage of their lives. 

Having spent many years in detoxifying computers and preaching about anti-virus / Trojans / spyware / ransomware / phishing, anti-spam and what-have-you in the IT content security world, I stepped into the “different” yet the “same” industry. Different in the sense of human beings vs computers but yet the same as it is about health. Until 2 months ago, it had never occurred to me that it is not just about another business but about the real need to detoxify our body. 

Like most if not all “unenlightened” men, the sheer mention of “detox” or “detoxification” will raise my eyebrows followed by a frown and ended with a quick switch of subject to something else. The basic reason is that this ritual or obsession is for the female population. It is all about skin beauty that the “rugged” men do not have to be concerned about.

As marketing professional which loves Alvin Toffler’s quotation that The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn”, I set on “unlearning” the previous (IT) products and immediately dive into learning the new product which is the Good Image Tea, which is formulated, manufactured and distributed by our company and group’s herbal manufacturing plant.

 biolife3-1.jpgGood Image Tea

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It is through the course of understanding the overall Good Image Tea, the characteristics and benefits of each of the ingredients such as green tea, licorice, peppermint and ginseng; as well as talking and learning from people in the same industry, customers and associates that I “relearn” that detoxification is for men too, especially those that are entering the middle age and beyond.

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Detoxification is not about maintaining skin beauty, it is about health maintenance.

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How many men in modern days do not entertain, smoke, drink alcohol, eat all kinds of “unhealthy” food?   The demand from life, the stress from career to excel, the swing between happiness and sadness are the “evils” that everyone has to face them. However, when come to the physical well-being, most men are not too concerned about it or do not have the time to manage them. As chauvinist pig, the man might think to himself, “if there is so much toxin in my body, why is it that I am still so strong and healthy?” My shifu (teacher) told me that when one doesn’t take care of the body, it will “calculate the bill” when he or she gets older. This reminds me of the how we are treating mother earth all these years and the global warming, chaotic weather changes and unprecedented disasters are cropping across the globe might just be what mother earth is showing the bill now. 

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Back to the men – haven’t you noticed that men reaching the 40’s are experiencing many serious challenges ? – long sightedness, memory retardation, more lethargic, facial wrinkles, pot belly, pain at the joints, puffy eyes, etc. These are the signs of the changes in metabolism.  It is not that there is no toxin, but it is because the toxins accumulated over the years have yet to create havoc. The rising number of people with constipation is just a simple sign of toxin accumulation. Once the toxins have accumulated to a certain level, they will start to block your arteries, get into the blood, damage the organs and finally causing the body to collapse. 

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Younger people are no longer spared too! 

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News of men in the thirty’s having heart attack & stroke is not uncommon.  Be it the heavy mental stress at work, unbalanced diet or the fun and “de-stressing” night activities, the chauvinistic men will not admit or reveal it and are nonchalant about it. 

Call it doom-saying but this kind of attitude towards health will be a great mistake. As the world progresses, our health habits should follow suit to harmonize with our body.  Men must personally take care of themselves.  Detox is definitely for men too.

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BioLife Marketing Launches New Healthy Tea’s That Are Produced from Cat Whiskers Herb, Roselle Flower and Ginger 

Consumers in Singapore are the first to savour the three new types of Good Image Tea™ at the Food & Beverage Fair 2007. Online purchases of Good Image Tea products now available via online payment portal BuyButtonz.com 

Singapore. March 14, 2007  BioLife Marketing, the sole distributor of the Good Image Tea™ today releases three new types of tea during the Food & Beverage Fair 2007 in Singapore. Like the classic Good Image Tea™ , the Good Image Cat Whiskers Tea, Good Image Roselle Tea and Good Image Ginger Tea are uniquely formulated under the guidance of Dr. Aoyama Kanahiro from the University of Tokyo and Professor of ShengYang Medicine University of China. Each is produced from traditional herbs and is manufactured by BioLife Marketing’s associated GMP-certified herbal manufacturing plant in Malaysia. 

“Tea has been appreciated for a few thousands years now and its benefits are easily found by doing a search on the Internet. As a healthy beverage, the number of consumers is growing annually. Since the successful launch of the Good Image Tea™ five years ago in Malaysia and three years ago in Singapore, we have been getting constant feedback from our customers to create variations out of other great traditional herbs.” said Ang Ah Sin, General Manager of BioLife Marketing.

Commenting on Good Image Tea, Wellness Consultant, Ong Kuan Kuan stated, “I’m in the wellness business and am very familiar with the various health cleansing products in the market. When I was introduced to Good Image Tea recently, apart from its good cleansing capability, I was pretty impressed with the refreshing feeling derived as the warmth built up in my body coupled with its cool minty aftertaste.” 

Good Image Cat Whiskers Tea is derived from the traditional tropical Clerodendranthus Spicatus herb, better known as ShenCha (kidney tea) or MaoXuCao (Cat Whiskers herb) in Chinese. ShenCha is believed to be anti-inflammatory, anti-allergy, anti-hypersensitivity and diuretic properties. Good Image Cat Whiskers Tea is blended with Wulong Tea, Tea Polyphenols or ShengDi生地as well as with another traditional herb called Glycyrrhiza Uralensis or GanCao甘草). 

Good Image Roselle Tea is derived from the flower of another traditional herb called Roselle or LuoShenHua (洛神花) in Chinese. Roselle is known for promoting healthy intestinal and urinary systems. The unique blending with Mentha, Glycyrrhiza Uralensis and Green Tea gives a sweet and subtly sour fragrance to the Good Image Roselle Tea, thus making it a refreshing, thirst quenching and healthy drink.Good Image Ginger Tea is produced from high quality dry ginger and uniquely blended with Mentha, Glycyrrhiza Uralensis and Lycium or QiZi(杞子). Thus instead of the strong gingery smell, Good Image Ginger Tea gives a subtle mint fragrance while delivering the warming and traditional effects of the ginger and aids in digestion. 

To ensure freshness, portability and ease of storage, all Good Image teabags are individually sealed. They are free from any preservative or artificial colouring”, said Mr. Lai Liew Ming, Managing Director of Comfort Herbal Manufacturing Sdn Bdn.  BioLife’s vision is to facilitate ‘Healthy Indulgence’ and we will continue to develop new products based on the other traditional herbs that appeal and be beneficial to the health-conscious community. We expect our revenue to increase ten fold by the end of 2007”, said Ang. 

Pricing and availability  Good Image Cat Whiskers Tea (S$29.90, 30 sachets), Good Image Roselle Tea (S$29.90, 30 sachets) and Good Image Ginger Tea (S$19.90, 20 sachets), will be available from 19th March 2007 at selected medical stores, spas, beauty salons and other retail outlets in Singapore.  All Good Image products can also be purchased online at www.biolifemarketing.com.sg via BuyButtonz.com

Promotion For every two boxes of Good Image tea purchased, consumers will be given one FREE thermal flask. Offer valid up to 31st March 2007 or while stock lasts. 

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About BioLife Marketing
BioLife Marketing (S) Pte Ltd is a Singapore-grown SME that focused on providing well formulated health products that aims at enhancing the total well-being of today’s hyper-active community. By harnessing the goodness from nature which provides the secrets in balancing the biological system of the individuals, BioLife’s vision of “Healthy Indulgence” set the goals for our current and future products to support the consumers in staying in the pink of health while continuing to enjoy their respective diet.  Good Image Tea™, a popular label of innovative green tea was launched in Malaysia in 2001 and debuted in  Singapore in 2003. It is manufactured by BioLife’s associated GMP-certified factory in Malaysia which has more than 10 years of manufacturing herbal and health-related products for other organisations in the region. For more information, visit www.biolifemarketing.com.sg 

About ChainFusion Limited
ChainFusion Limited is the leading Real Time Business Technology provider for evolving Small and Medium Enterprises who are frustrated with unproductive, disparate business applications that is a barrier to real-time visibility from bricks to clicks. ChainFusion began in 2000 by operating one of the first online credit card acquiring services through Citibank.

For additional information, please visit
http://www.chainfusion.com