hypersensitivity


Can 4 Red Bull really kill a man ?

2 years ago, a Bolivian man working in Oxfordshire, UK died of heart attack after consuming 4 cans of the ‘It gives you wings’ energy drink, Red Bull

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Last week, Oxfordshire coroner recorded a verdict of “death by unascertained natural causes” which he compared the death to sudden adult death syndrome which is linked to cardiac illness.

What killed Alfredo Duran since the coroner stated that he was healthy and Red Bull has such a long sale record as far back as 1982 and had since sold 3.5 billion drinks in 140 countries in 2007?

Overdose of caffeine and an enlarged heart are probably the resultant cause.

As he had to work up to five night shifts a week, 40-year-old Alfredo, a father-of-two was known to consume at least 4 cans of the Red Bull each night. The amount of caffeine found in him although not fatal by itself, could have triggered a card­iac arrest for someone who has already an enlarged heart. According to the pathologist, this will not have any effect in people with a normal heart.

Looking at a chart from the American Beverages Association, taking a can of Red Bull is pretty close to a cup of instant coffee (hmm, Sprite & 7-Up no caffeine).

Although caffeine is not addictive, a consumer may go for additional can of energy drink to stay awake once he starts to lose that peppy feeling.

However, it is also known that when people take too much caffeine, side effects like nervousness, insomnia and elevated blood pressure will be experienced. That being the case, one can imagine how it will be like downing 4 cans of the Red Bull. In fact, some countries banned it because of fears of causing high blood pressure.

Still, Red Bull said that “clin­ical tests and toxicological evaluations by independent experts had concluded it was safe to drink for adults” . Just don’t drink more than 2 cans, they said. Understandably, they are in a market which according to market research firm ACNielsen clocked $4.7 billion in 2007 up from $3.5 billion in 2006 and expecting to grow to $10 billion by 2010.

Yes, many consumers will swear by it as several studies have indicated that energy drinks may help boost cognitive performance, verbal reasoning and attention levels. However, other experts are saying that there is nothing unique in them that sustain the alertness. Rather, it is the work of the high sugar and caffeine in them which one can easily get from other sources like coffee and candy bars.

For me, no coffee during my “night-shift” writing this blog. I will just head for the aromatic kopitiam’s coffee-O in the morning.

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BioLife Marketing Launches New Healthy Tea’s That Are Produced from Cat Whiskers Herb, Roselle Flower and Ginger 

Consumers in Singapore are the first to savour the three new types of Good Image Tea™ at the Food & Beverage Fair 2007. Online purchases of Good Image Tea products now available via online payment portal BuyButtonz.com 

Singapore. March 14, 2007  BioLife Marketing, the sole distributor of the Good Image Tea™ today releases three new types of tea during the Food & Beverage Fair 2007 in Singapore. Like the classic Good Image Tea™ , the Good Image Cat Whiskers Tea, Good Image Roselle Tea and Good Image Ginger Tea are uniquely formulated under the guidance of Dr. Aoyama Kanahiro from the University of Tokyo and Professor of ShengYang Medicine University of China. Each is produced from traditional herbs and is manufactured by BioLife Marketing’s associated GMP-certified herbal manufacturing plant in Malaysia. 

“Tea has been appreciated for a few thousands years now and its benefits are easily found by doing a search on the Internet. As a healthy beverage, the number of consumers is growing annually. Since the successful launch of the Good Image Tea™ five years ago in Malaysia and three years ago in Singapore, we have been getting constant feedback from our customers to create variations out of other great traditional herbs.” said Ang Ah Sin, General Manager of BioLife Marketing.

Commenting on Good Image Tea, Wellness Consultant, Ong Kuan Kuan stated, “I’m in the wellness business and am very familiar with the various health cleansing products in the market. When I was introduced to Good Image Tea recently, apart from its good cleansing capability, I was pretty impressed with the refreshing feeling derived as the warmth built up in my body coupled with its cool minty aftertaste.” 

Good Image Cat Whiskers Tea is derived from the traditional tropical Clerodendranthus Spicatus herb, better known as ShenCha (kidney tea) or MaoXuCao (Cat Whiskers herb) in Chinese. ShenCha is believed to be anti-inflammatory, anti-allergy, anti-hypersensitivity and diuretic properties. Good Image Cat Whiskers Tea is blended with Wulong Tea, Tea Polyphenols or ShengDi生地as well as with another traditional herb called Glycyrrhiza Uralensis or GanCao甘草). 

Good Image Roselle Tea is derived from the flower of another traditional herb called Roselle or LuoShenHua (洛神花) in Chinese. Roselle is known for promoting healthy intestinal and urinary systems. The unique blending with Mentha, Glycyrrhiza Uralensis and Green Tea gives a sweet and subtly sour fragrance to the Good Image Roselle Tea, thus making it a refreshing, thirst quenching and healthy drink.Good Image Ginger Tea is produced from high quality dry ginger and uniquely blended with Mentha, Glycyrrhiza Uralensis and Lycium or QiZi(杞子). Thus instead of the strong gingery smell, Good Image Ginger Tea gives a subtle mint fragrance while delivering the warming and traditional effects of the ginger and aids in digestion. 

To ensure freshness, portability and ease of storage, all Good Image teabags are individually sealed. They are free from any preservative or artificial colouring”, said Mr. Lai Liew Ming, Managing Director of Comfort Herbal Manufacturing Sdn Bdn.  BioLife’s vision is to facilitate ‘Healthy Indulgence’ and we will continue to develop new products based on the other traditional herbs that appeal and be beneficial to the health-conscious community. We expect our revenue to increase ten fold by the end of 2007”, said Ang. 

Pricing and availability  Good Image Cat Whiskers Tea (S$29.90, 30 sachets), Good Image Roselle Tea (S$29.90, 30 sachets) and Good Image Ginger Tea (S$19.90, 20 sachets), will be available from 19th March 2007 at selected medical stores, spas, beauty salons and other retail outlets in Singapore.  All Good Image products can also be purchased online at www.biolifemarketing.com.sg via BuyButtonz.com

Promotion For every two boxes of Good Image tea purchased, consumers will be given one FREE thermal flask. Offer valid up to 31st March 2007 or while stock lasts. 

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About BioLife Marketing
BioLife Marketing (S) Pte Ltd is a Singapore-grown SME that focused on providing well formulated health products that aims at enhancing the total well-being of today’s hyper-active community. By harnessing the goodness from nature which provides the secrets in balancing the biological system of the individuals, BioLife’s vision of “Healthy Indulgence” set the goals for our current and future products to support the consumers in staying in the pink of health while continuing to enjoy their respective diet.  Good Image Tea™, a popular label of innovative green tea was launched in Malaysia in 2001 and debuted in  Singapore in 2003. It is manufactured by BioLife’s associated GMP-certified factory in Malaysia which has more than 10 years of manufacturing herbal and health-related products for other organisations in the region. For more information, visit www.biolifemarketing.com.sg 

About ChainFusion Limited
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