manufacturing


Body detoxification is for men too ! 

Every person needs to be enlightened in different aspect and at different stage of their lives. 

Having spent many years in detoxifying computers and preaching about anti-virus / Trojans / spyware / ransomware / phishing, anti-spam and what-have-you in the IT content security world, I stepped into the “different” yet the “same” industry. Different in the sense of human beings vs computers but yet the same as it is about health. Until 2 months ago, it had never occurred to me that it is not just about another business but about the real need to detoxify our body. 

Like most if not all “unenlightened” men, the sheer mention of “detox” or “detoxification” will raise my eyebrows followed by a frown and ended with a quick switch of subject to something else. The basic reason is that this ritual or obsession is for the female population. It is all about skin beauty that the “rugged” men do not have to be concerned about.

As marketing professional which loves Alvin Toffler’s quotation that The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn”, I set on “unlearning” the previous (IT) products and immediately dive into learning the new product which is the Good Image Tea, which is formulated, manufactured and distributed by our company and group’s herbal manufacturing plant.

 biolife3-1.jpgGood Image Tea

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It is through the course of understanding the overall Good Image Tea, the characteristics and benefits of each of the ingredients such as green tea, licorice, peppermint and ginseng; as well as talking and learning from people in the same industry, customers and associates that I “relearn” that detoxification is for men too, especially those that are entering the middle age and beyond.

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Detoxification is not about maintaining skin beauty, it is about health maintenance.

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How many men in modern days do not entertain, smoke, drink alcohol, eat all kinds of “unhealthy” food?   The demand from life, the stress from career to excel, the swing between happiness and sadness are the “evils” that everyone has to face them. However, when come to the physical well-being, most men are not too concerned about it or do not have the time to manage them. As chauvinist pig, the man might think to himself, “if there is so much toxin in my body, why is it that I am still so strong and healthy?” My shifu (teacher) told me that when one doesn’t take care of the body, it will “calculate the bill” when he or she gets older. This reminds me of the how we are treating mother earth all these years and the global warming, chaotic weather changes and unprecedented disasters are cropping across the globe might just be what mother earth is showing the bill now. 

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Back to the men – haven’t you noticed that men reaching the 40’s are experiencing many serious challenges ? – long sightedness, memory retardation, more lethargic, facial wrinkles, pot belly, pain at the joints, puffy eyes, etc. These are the signs of the changes in metabolism.  It is not that there is no toxin, but it is because the toxins accumulated over the years have yet to create havoc. The rising number of people with constipation is just a simple sign of toxin accumulation. Once the toxins have accumulated to a certain level, they will start to block your arteries, get into the blood, damage the organs and finally causing the body to collapse. 

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Younger people are no longer spared too! 

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News of men in the thirty’s having heart attack & stroke is not uncommon.  Be it the heavy mental stress at work, unbalanced diet or the fun and “de-stressing” night activities, the chauvinistic men will not admit or reveal it and are nonchalant about it. 

Call it doom-saying but this kind of attitude towards health will be a great mistake. As the world progresses, our health habits should follow suit to harmonize with our body.  Men must personally take care of themselves.  Detox is definitely for men too.

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BioLife Marketing Launches New Healthy Tea’s That Are Produced from Cat Whiskers Herb, Roselle Flower and Ginger 

Consumers in Singapore are the first to savour the three new types of Good Image Tea™ at the Food & Beverage Fair 2007. Online purchases of Good Image Tea products now available via online payment portal BuyButtonz.com 

Singapore. March 14, 2007  BioLife Marketing, the sole distributor of the Good Image Tea™ today releases three new types of tea during the Food & Beverage Fair 2007 in Singapore. Like the classic Good Image Tea™ , the Good Image Cat Whiskers Tea, Good Image Roselle Tea and Good Image Ginger Tea are uniquely formulated under the guidance of Dr. Aoyama Kanahiro from the University of Tokyo and Professor of ShengYang Medicine University of China. Each is produced from traditional herbs and is manufactured by BioLife Marketing’s associated GMP-certified herbal manufacturing plant in Malaysia. 

“Tea has been appreciated for a few thousands years now and its benefits are easily found by doing a search on the Internet. As a healthy beverage, the number of consumers is growing annually. Since the successful launch of the Good Image Tea™ five years ago in Malaysia and three years ago in Singapore, we have been getting constant feedback from our customers to create variations out of other great traditional herbs.” said Ang Ah Sin, General Manager of BioLife Marketing.

Commenting on Good Image Tea, Wellness Consultant, Ong Kuan Kuan stated, “I’m in the wellness business and am very familiar with the various health cleansing products in the market. When I was introduced to Good Image Tea recently, apart from its good cleansing capability, I was pretty impressed with the refreshing feeling derived as the warmth built up in my body coupled with its cool minty aftertaste.” 

Good Image Cat Whiskers Tea is derived from the traditional tropical Clerodendranthus Spicatus herb, better known as ShenCha (kidney tea) or MaoXuCao (Cat Whiskers herb) in Chinese. ShenCha is believed to be anti-inflammatory, anti-allergy, anti-hypersensitivity and diuretic properties. Good Image Cat Whiskers Tea is blended with Wulong Tea, Tea Polyphenols or ShengDi生地as well as with another traditional herb called Glycyrrhiza Uralensis or GanCao甘草). 

Good Image Roselle Tea is derived from the flower of another traditional herb called Roselle or LuoShenHua (洛神花) in Chinese. Roselle is known for promoting healthy intestinal and urinary systems. The unique blending with Mentha, Glycyrrhiza Uralensis and Green Tea gives a sweet and subtly sour fragrance to the Good Image Roselle Tea, thus making it a refreshing, thirst quenching and healthy drink.Good Image Ginger Tea is produced from high quality dry ginger and uniquely blended with Mentha, Glycyrrhiza Uralensis and Lycium or QiZi(杞子). Thus instead of the strong gingery smell, Good Image Ginger Tea gives a subtle mint fragrance while delivering the warming and traditional effects of the ginger and aids in digestion. 

To ensure freshness, portability and ease of storage, all Good Image teabags are individually sealed. They are free from any preservative or artificial colouring”, said Mr. Lai Liew Ming, Managing Director of Comfort Herbal Manufacturing Sdn Bdn.  BioLife’s vision is to facilitate ‘Healthy Indulgence’ and we will continue to develop new products based on the other traditional herbs that appeal and be beneficial to the health-conscious community. We expect our revenue to increase ten fold by the end of 2007”, said Ang. 

Pricing and availability  Good Image Cat Whiskers Tea (S$29.90, 30 sachets), Good Image Roselle Tea (S$29.90, 30 sachets) and Good Image Ginger Tea (S$19.90, 20 sachets), will be available from 19th March 2007 at selected medical stores, spas, beauty salons and other retail outlets in Singapore.  All Good Image products can also be purchased online at www.biolifemarketing.com.sg via BuyButtonz.com

Promotion For every two boxes of Good Image tea purchased, consumers will be given one FREE thermal flask. Offer valid up to 31st March 2007 or while stock lasts. 

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About BioLife Marketing
BioLife Marketing (S) Pte Ltd is a Singapore-grown SME that focused on providing well formulated health products that aims at enhancing the total well-being of today’s hyper-active community. By harnessing the goodness from nature which provides the secrets in balancing the biological system of the individuals, BioLife’s vision of “Healthy Indulgence” set the goals for our current and future products to support the consumers in staying in the pink of health while continuing to enjoy their respective diet.  Good Image Tea™, a popular label of innovative green tea was launched in Malaysia in 2001 and debuted in  Singapore in 2003. It is manufactured by BioLife’s associated GMP-certified factory in Malaysia which has more than 10 years of manufacturing herbal and health-related products for other organisations in the region. For more information, visit www.biolifemarketing.com.sg 

About ChainFusion Limited
ChainFusion Limited is the leading Real Time Business Technology provider for evolving Small and Medium Enterprises who are frustrated with unproductive, disparate business applications that is a barrier to real-time visibility from bricks to clicks. ChainFusion began in 2000 by operating one of the first online credit card acquiring services through Citibank.

For additional information, please visit
http://www.chainfusion.com

BioLife @ Food & Beverage Fair 2007 G39 

It’s all about timing!

After starting this new challenge one month ago, things are like puzzle pieces coming in and fitting pretty well.

Riding on the success of the 5-years old Good Image Tea, our researcher in Malaysia had just formulated few new products. These were the result of our regular customers’ feedback but in the past, the focus was to do contract manufacturing only as there was also no other sales and marketing resource.

Next, for the past 15 years, exhibition organizer, Eastern Directories in Singapore “rocks” the whole of Singapore during the March and September school holidays. They had also sent ripples across the neighbouring countries and attracted tourists alike. – the IT Show and Comex Show.

For the past few years, they have created another huge carnival, the Food & Beverage Fair, just one week after their IT event. I was there on their first fair and the “hungry” human army walloping the thousands of different food & beverages reminded me of the massive human movement all across China every Chinese New Year, May Day and their National Day.

Looking at the organizer’s website http://www.foodandbeveragefair.com.sg showing last year pictures, the traffic had risen to over 628,000 visitors during the 5 days event.
F&B Fair 2006 1

Sure, I would want to participate to test out the event’s effectiveness for Good Image Tea as well as use the event to showcase the new Good Image Tea to the 700,000 expected visitors. The good booths were snapped out right after last event as most of them were the large and regular vendors.

BioLife Marketing got a 4 x 3 meters booth and we shall be there next week for 5 solid days, 11am-10pm from 14th -18th March at the Suntec City Exhibition Center.

Stay tuned !

Meanwhile, go visit Singapore’s Largest IT, Digital and Consumer Electronic Exhibition from this coming Thursday to Sunday, 12.00-09.00 pm. http://www.itshow.com.sg This week IT Show 2007 (8th -11th) is 300,000 sq ft or 5 football fields (11% bigger than last year) and is expected to draw some 700,000 visitors with a top lucky draw prize of S$20,000 for every S$100 spent from the choice of over 780 manufacturers and suppliers.

Mr. Ang Ah SinBioLife Marketing, the sole distributor of the Good Image Tea today announced that Mr. Ang Ah Sin, a local I.T. professional of more than 20 years has joined the SME as one of its partners as well as its General Manager.

The call into entrepreneurship was never so strong until recently. With the invitation by 2 good and trusted friends reinforced with the support from my family and other friends, I decided to take the plunge into this different but exciting industry,” said Ang.

Ang’s experience spanned across from technical support to sales and marketing; and spent more than 5 years with a key system integrator in the ’80s, more than 10 years with major distributors such as Tech Pacific in the ’90s and until recently with major manufacturers such as Trend Micro Inc. He was highly sought by the media for his views on Infocomm Security.

Ang holds a Bachelor of Science (Hons) degree in Business and Management Studies (Marketing).

As its General Manager, Ang will be handling the day to day business, develop and execute strategic growth plans. This will include increasing the product range under the Good Image Tea brand, create new product lines and recruit related agencies; developing the channel in Singapore as well as internationally.

Any new venture will face plenty of uncertainties and challenges. I am confident because the consumers around the world are getting more and more health conscious; tea consumption in the world was reported to rank second only to water consumption; and one of the greatest competitive advantages of BioLife Marketing is that we have an associated GMP-certified manufacturing plant in Malaysia. It has been manufacturing health products for other brands in the region for more than 10 years now and is also manufacturing for our own brand, Good Image Tea™,” said Ang.

Good Image Tea™ was uniquely formulated by Dr. Aoyama Kanahiro from the University of Tokyo and Professor of ShengYang Medicine University of China. The detoxification green tea which also eliminates excessive fats in the body was launched in Malaysia five years ago and three years ago in Singapore. Our success indicated that we are on the right track in this industry and Ang will bring to the group a whole new perspective and drive the growth,” said Mr. Lai Liew Min, Managing Director of Comfort Herbal Manufacturing Sdn Bdn

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About BioLife Marketing
BioLife Marketing (S) Pte Ltd is a Singapore-grown SME that focused on providing well formulated health products that aims at enhancing the total well-being of today’s hyper-active community. By harnessing the goodness from nature which provides the secrets in balancing the biological system of the individuals, BioLife’s vision of “Healthy Indulgence” set the goals for our current and future products to support the consumers in staying in the pink of health while continuing to enjoy their respective diet.

Good Image Tea™, a popular label of innovative green tea was launched in Malaysia in 2001 and debuted in Singapore in 2003. It is manufactured by BioLife’s associated GMP-certified factory in Malaysia which has more than 10 years of manufacturing herbal and health-related products for other organisations in the region.

For more information, visit www.biolifemarketing.com.sg.